Privacy policy

Privacy Policy for Customers and Security Policy for Submitting Card Information

Rossi’s Pure is committed to protecting the privacy of our Site’s visitors and registered members. This Privacy Policy outlines the information that Rossi’s Pure may collect and how we use that information to serve our visitors and members while using our Site.


Please review the following policy carefully, and if you have questions about it, please contact us at (+ 44 20 374 1556) or (

Rossi’s Pure carries out its activities in accordance with the Law on personal data protection and Regulation (EU) 2016/679 of the European Parliament and the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data.

This privacy page is meant to provide you with detailed information on the types of personal data that our company uses, how we process these data, and your rights regarding your personal data, among other relevant information.

Information about the Data Controller:

Legal name: Keto World Ltd.
Company Number: 12448794
Seat and registered office: 10 Scafell Road, Stourbridge DY8 4UH
Address of correspondence: 10 Scafell Road, Stourbridge DY8 4UH
Telephone: + 44 20 3734 1556

Information about the Supervisory authority:

Legal name: Local Government Association
Seat and registered office: 18 Smith Square, Westminster, London SW1P 3HZ
Address of correspondence: 18 Smith Square, Westminster, London SW1P 3HZ
Telephone: +44 20 7664 3000

The basis for personal data collection, processing, and storage

Rossi’s Pure, which acts as the data controller, collects and processes your personal data under Art. 6, para. 1, Regulation (EU) 2016/679. In collecting your personal data, we obtained explicit consent from you to use and process this data in the performance of our obligations under a contract with you. The processing of your personal data is necessary for us to comply with a legal obligation to which we are bound.

Moreover, processing this data is necessary for upholding the legitimate interests pursued by Rossi’s Pure or by a third party.

What kind of personal data does Rossi’s Pure collect, process, and store?

The personal data you provide Rossi’s Pure will be used in the following operations for the following purposes:

a) Registration in Rossi’s Pure’s online store and fulfillment of an order from distance.

The purpose of this operation is to create a profile or an account for the use of the site
and the online store, for the purchase of products sold in the store, for the provision of
contact details, and for the delivery of orders.

b) Sending newsletters.

This operation aims to send e-mails with special offers, newsletters, proposals,
promotions, news and new functionalities to the clients, and promo codes to users who
have indicated that they wish to subscribe to such messages.

c) Exercising the right of return or withdrawal.

The purpose of this operation is to facilitate the process of exercising our right of return
or withdrawal of the purchased products.

Rossi’s Pure collects personal data from the individual the data refers to.

Rossi’s Pure does not carry out automated decision-making functions where any personal data is involved.

Specific data we collect

Rossi’s Pure processes the following categories of personal data for the following purposes and based on the following legal grounds:

1. Your individual data (e-mail, name, etc.)

We collect these data for the purpose of:
    a) contacting you and sending you information,
    b) your registration at the online store, and
    c) sending newsletters and e-mails on special offers, promotions, etc.

We process your data on the grounds of the concluded contract, pursuant to Art. 6, para. 1, b. (b) GDPR. When it comes to sending e-mail updates and newsletters, your personal data is processed with your explicit consent, pursuant to Art. 6, para. 1, b. (a) GDPR.

2. Your data for delivery (names, telephone, address, etc.)

We collect your personal data necessary to fulfill our obligations under a contract to deliver the products you have purchased from our site.

We process these data for delivery on the grounds of our concluded contract, pursuant to Art. 6, para. 1, b. (b) GDPR.

3. Information from your social media profiles that are publicly available (Facebook, Twitter, Google+, etc.)

We collect these data for the purpose of keeping in touch with you and for sending information to you. We also collect these data for the purpose of registering a customer at our online store.

We process these data on the grounds of the concluded contract pursuant to Art. 6, para. 1, b. (b) GDPR.

Types of data we do not collect

Rossi’s Pure does not collect, use, process, and store personal data that refers to:

  • revealing racial or ethnic origin;
  • revealing political opinions, religious or philosophical beliefs, or trade union membership;
  • genetic data and biometric data that would enable us to uniquely identify a natural person;
  • data pertaining to a person’s health; and
  • data pertaining to a person’s sex life or sexual orientation.


Moreover, Rossi’s Pure cares about safety. Thus, the company does not knowingly collect and process data pertaining to persons under 16 years of age without the consent of their parents. And as such, children under 16 are not allowed to create an account or use the service provided through the site.

In the event we discover that we have collected personal data from a child under 16, such data will be deleted immediately.

What are our objectives and principles in collecting, processing, and storing personal data?

Rossi’s Pure collects and processes personal data that you, as our client, have provided to us in relation to your use of our site and online store, for the purpose of fulfilling our contract with you. We collect your data for:

a) registration at by creating a user account and ensuring the full functionality of the account;
b) individualization of a contracting party;
c) statistical purposes;
d) accounting purposes;
e) protection of information security;
f) sending newsletters and e-mails updates and notifications with consent; and
g) optimization of the provided service.

Rossi’s Pure also adheres to the following principles in processing your personal data:

  • lawfulness and fairness;
  • accuracy;
  • transparency;
  • data minimization;
  • integrity;
  • confidentiality;
  • storage limitation; and
  • purpose limitation of the processing of personal data.


Rossi’s Pure is entitled to process and store personal data for the purpose of protecting our interests as they relate to the performance of our obligations towards the state and municipal bodies, as well as under the applicable regulations and legislation.

How long do we store personal data?

Rossi’s Pure stores your personal data for as long as you maintain a profile or user account with our site or online store. After this period, we will make all reasonable efforts to immediately delete or anonymize all of your data.

Rossi’s Pure stores your personal data with regard to online purchases or orders for five (5) years for the purpose of protecting our legitimate interests in possible administrative disputes or court cases related to our online store and our business operations. Accounting documents are stored within this legal term.

Rossi’s Pure will inform you in case the period for the storage of your personal data needs to be extended as it relates to our or your legitimate interests.

Rossi’s Pure stores your personal data in accordance with the applicable law and the legal term for the storage of such data could exceed the period of maintenance of your profile in the online store of execution of the order.

Transmission of personal data for processing

Rossi’s Pure is allowed, at its own discretion, to transmit all or a portion of your personal data to a data processor to process this information, subject to our compliance with Regulation (EU) 2016/679 requirements. You are considered informed about this and of the publicly available list of processors that Rossi’s Pure employs via this Privacy notice.

Rossi’s Pure may also transmit all or a portion of your personal data to third countries or international organizations.